Guides
Des guides que les propriétaires utilisent vraiment.
Fondés sur des recherches originales, des études de client mystère, l'expérience de la réception et une vraie cuisine. De nouveaux guides chaque semaine, pour l'instant en anglais.
Derniers guides
Les premiers guides sont en cours de publication. Lancez une radiographie client en attendant.
AI for Hotels and Restaurants: A Practical Guide for Owners
Where AI saves real time for hotels and restaurants today, where it is still hype, what it costs and how to start safely without losing the human welcome.
Delivery Apps for Restaurants: The Complete Profit Guide
How to work out your real margin per delivery order after commission, packaging and promotions, and how to price, design and run a delivery menu that makes money.
Google Ads for Restaurants: The Complete Guide
How restaurants use Google Ads to fill tables: campaign types, local targeting, budgets, the tracking you need first and the mistakes that waste money.
Google Business Profile for Hotels and Restaurants: The Complete Guide
Every part of your Google Business Profile that affects calls, directions and bookings, ranked by impact, with a monthly routine for hotels and restaurants.
Guest CRM for Independent Hotels and Restaurants
How independent hotels and restaurants build a guest database they own: what to collect with consent, simple tools, segments and the messages that bring guests back.
Hospitality Marketing Glossary: 150 Terms Explained
150 hospitality marketing terms explained in plain words, from ADR and RevPAR to UTM, OTA, Performance Max and prime cost, for hotel and restaurant owners.
How to Price a Dish: Food Cost, Margin and Perceived Value
Price a dish step by step: cost every ingredient, choose a food cost target, check the contribution margin, then test what guests will happily pay. With a worked example.
How Travel Agencies Get Recommended by AI Assistants
Travellers now ask ChatGPT, Gemini and Google AI where to book. What AI assistants need to see before they name your travel agency, and how to check where you stand.
Marketing a Boutique Hotel: The Complete Guide
How boutique hotels win the guests they are built for: positioning, story, photos, channels, partnerships and the direct booking basics that turn interest into stays.
Marketing a Halal Restaurant in Europe
How halal restaurants in Europe reach Muslim diners and the wider public: clear halal information, Google and delivery apps, Ramadan and Eid, and local trust.
Marketing a Restaurant in Barcelona
How to market a restaurant in Barcelona: neighbourhood differences, locals vs tourists, languages, the seasonal calendar, Google, delivery apps and reviews.
Marketing Analytics for Hospitality: What to Measure
The ten marketing numbers hotels and restaurants should track every month, how to set up the tracking, and how to read them to decide where to spend next.
Menu Engineering: The Complete Guide for Restaurant Owners
Menu engineering step by step: cost every dish, sort them into stars, plowhorses, puzzles and dogs, then redesign the menu so guests choose the dishes that earn most.
Online Reviews for Hotels and Restaurants: The Complete Guide
How hotels and restaurants get more reviews the right way, reply to good and bad ones, stay within the rules, and turn complaints into fixes that lift ratings.
Opening a Restaurant: The Marketing Timeline From Lease to Launch
A 120-day marketing plan for a new restaurant, from signed lease to opening night: name and profile, waiting list, content, soft opening and the first 100 reviews.
Restaurant No-Shows: The Complete Prevention Guide
How to cut restaurant no-shows with confirmations, reminders, fair deposits, clear policies and a waitlist, plus how to calculate what empty tables cost you.
Restaurant Profit Leaks: The Complete Checklist
A complete checklist of where restaurants lose profit, from purchasing, waste and portions to labour, delivery apps, no-shows and marketing that brings no guests.
Revenue Management for Small Hotels: A Practical Guide
Revenue management without a revenue manager: the numbers to watch, simple pricing rules, minimum stays, channel mix and a weekly routine for small hotels.
Social Media for Restaurants: What Actually Brings Customers In
Social media that fills tables, not just likes: what to post, how often, how to turn followers into bookings and what to measure on Instagram, TikTok and Facebook.
Speed to Quote: How Travel Agencies Win the Enquiry
Travellers ask more than one agency. A five-step system for travel agencies and tour operators to reply first, quote well and turn more enquiries into booked trips.
The Direct Booking Playbook for Independent Hotels
A practical playbook for independent hotels: where direct bookings leak, what to fix first on Google, your website and your booking engine, and how to measure it.
The Hotel Website Checklist
A practical hotel website checklist in guest journey order: get found, convince on room pages, book in few taps, prepare the stay and invite guests back.
The Real Cost of Booking.com, Line by Line
Booking.com commission is only the first line. How programmes, discounts, payment fees and lost guest data add up, with a worked example you can repeat.
The Travel Agency Website Checklist
A practical checklist for travel agency and tour operator websites, in the order travellers meet it: get found, win the comparison, enquire or book, travel, return.
What a Hospitality Website Must Do in the First Five Seconds
The five-second test for hotel and restaurant websites: what a guest must understand and be able to do at once, with a checklist you can run on your phone today.
What I Learned at the Front Desk That Marketers Never Tell You
Lessons from years at a hotel front desk in Cox's Bazar that changed how I do hospitality marketing: speed, trust, small gestures and the questions guests really ask.
WhatsApp Business for Hotels and Restaurants: The Complete Guide
Set up WhatsApp Business for a hotel or restaurant: profile, quick replies, booking flows, opt-in for broadcasts, the rules to respect and when to automate.
The Guest Journey Map: Five Stages Explained
Every hotel and restaurant guest goes through the same five stages: Search, Decide, Book, Arrive, Return. Here is what happens at each one and where the money leaks.
The Leak Model: How We Price Lost Revenue
How the Guest X-ray turns weak points in a hotel or restaurant's online guest journey into an estimated monthly cost, and why it is shown as a range.
The Restaurant Website Checklist
A practical restaurant website checklist, organised by the guest journey: get found, win the comparison, take bookings and orders, and bring guests back.
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