Case study · Restaurants
AL BARAKA: from €500 to over €3,000 a day.
A halal restaurant in Barcelona's Eixample, June 2025 to August 2026. Growth across sales, delivery and search, then new branches.
- Segment
- Halal fast casual
- City
- Barcelona and L'Hospitalet
- Period
- June 2025 to August 2026
- Service lines
- All three
The results
average daily sales, June 2025 to August 2026
Uber Eats sales value, August 2025 to July 2026 vs the year before
Uber Eats orders over the same period
average Uber Eats order value
Uber Eats menu conversion
monthly searches for the brand name in Spain
The starting point
The restaurant sold Indian rice and curry dishes with kitchen tickets of 25 minutes or more, and had no website at all. Search for its name was close to zero, and delivery orders were slow and few.
The strategic call
After studying the area and its customers, I recommended repositioning AL BARAKA as fast food: burgers, French tacos, shawarma and tapas, with kitchen tickets of about 10 minutes. Faster service meant more covers, faster delivery and better ratings. The owner agreed.
What we built
- A simple website first, so ads could run, then an advanced custom website with the restaurant's own delivery ordering platform
- Google Ads Performance Max campaigns, then separate campaigns for each new branch
- Uber Eats menu, pricing and conversion work, with a pricing workbook built around the real commission
- Google Business Profile optimisation, SEO, GEO and AEO
- A point-of-sale system with loyalty points, print menus and signage
July 2026 was a record month and the team grew by four people. A second branch in L'Hospitalet averages about €800 a day, and a new flagship on Carrer de Balmes opened in October 2026, prepared from day one.
What other owners can take from it
- Fix the product before the marketing: the menu and ticket time unlocked everything else.
- Own your channel: the restaurant's own website and ordering mean less commission on every order.
- Measure each branch on its own: one campaign per location shows what really works.
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