First-Time Founder With An Idea
Before quitting the day job or raising money — get an honest read on whether the idea is worth building.
Real customer interviews, competitor teardowns, landing-page demand tests, and pricing research — enough evidence to build, pivot, or walk away with confidence.
Delivered in 5–7 days by a single specialist. Honest go/no-go, even when the answer is no.
Nine out of ten new products fail because nobody wanted them in the first place. Here's what real validation fixes.
Six deliverables that together give you a confident, evidence-backed answer — not another 'trust your gut' guess.
Full teardown of the 5–10 closest competitors — positioning, pricing, messaging, gaps you can own.
Ideal customer defined from real interviews plus a positioning statement you can drop into any page or pitch.
Smoke-test landing page built and driven with cold traffic — real click-through and email capture as evidence of demand.
Van Westendorp pricing sensitivity study plus qualitative signal from interviews and outreach — defensible price anchoring.
One-line pitch, three-line pitch, and elevator pitch — tested for clarity in real conversations, not just on paper.
Written recommendation with reasoning — build, pivot, or walk away — plus the evidence stack behind the call.
Whether it's your first idea or your fifth, the goal is the same: build with evidence, not hope.
Before quitting the day job or raising money — get an honest read on whether the idea is worth building.
Skip the ego trap of 'I've done this before' — validate the new market and positioning like it's the first time.
Have three ideas and one bandwidth? Run a rapid validation against each and pick the one with the strongest signal.
Internal ideas that need external evidence before executive sign-off — bring the customer voice into the room.
Productizing an offer? Validate whether the market wants a package or still wants the bespoke version.
New product, new category, or new region — validate demand before ordering inventory or building the funnel.
Current product plateauing? Validate the pivot direction with real customer interviews before rebuilding.
Turn a proven service into a scalable, packaged offer — with pricing and positioning validated before launch.
Every sprint uses the methods that actually generate real signal — not just surveys sent to friendly contacts.
Real landing page + cold paid traffic to measure click-through, opt-in, and pre-sale intent — demand made visible.
8–15 structured interviews with real target customers, recorded and transcribed — the qualitative bedrock of every recommendation.
Deep tear-down of the 5–10 closest competitors — pricing, positioning, features, messaging, and where the gaps are.
Battle-tested pricing sensitivity method — the four price points that reveal what buyers will actually pay.
Lean Canvas, Value Proposition Canvas, and April Dunford's positioning framework — used to structure findings into decisions.
Actual pre-orders or paid waitlist signups — the strongest possible signal short of a fully live product.
Aggregate outcomes from recent validation engagements.
The stack I ship on — configured properly, exportable, and yours forever.
Real feedback from real validation sprints — including the 'don't build this' calls.
"Got a clear go/no-go in a week. Saved me months of building the wrong thing — and gave me a validated angle for the version I did launch."
"Fixed price, honest recommendation, and every deliverable in my name. Best money I spent before writing a single line of code."
"Real signal from real strangers, not friends and family compliments. That alone changed how we pitched investors."
"One specialist, not a five-person 'squad' — and the work landed in days, not weeks."
"Complete brand kit — name, logo, guidelines, templates — delivered in a week and it actually feels like us."
Eight ownership-first deliverables. Nothing sits in a black box, nothing is locked to me.
A written scope agreed up front — no hourly billing, no surprise change orders halfway through.
Every interview note, competitor teardown, and pricing data point delivered in a shared doc you own — not locked in a slide deck.
A written recommendation with the reasoning — build, pivot, or don't. No sunk-cost cheerleading.
Every discovery interview recorded, transcribed, and summarized — the raw evidence behind every conclusion.
Survey tools, landing page builders, and analytics accounts stay in your name — never mine.
A recorded walkthrough of every deliverable plus written docs so anyone on your team can pick it up later.
Thirty days of tweaks, questions, and small revisions included — no ticket queue, direct message to me.
Everything ships on tools you own or can move away from — no proprietary black boxes, no forced retainers.
A 30-minute call to understand your idea, target customer, and what a go/no-go decision would actually mean for you.
I design the validation approach — interviews, landing test, pricing study — and send a fixed-price scope with timeline.
Interviews recorded, tests live, data collected. Weekly Loom updates as evidence comes in — no black-box progress.
Written go/no-go recommendation, full research report, all recordings, and 30 days of follow-up support included.
Not a generalist strategist. My entire practice is validating ideas before founders spend money building them.
Landing tests, pre-sales, and interviews with strangers — the kind of evidence that survives an investor's scrutiny.
Not four weeks. The full sprint ships in a week — because the point is to move fast on the go/no-go decision.
I'd rather lose the follow-on build than tell you what you want to hear. The value is the truth, not the yes.
You message me directly. Every interview run by the person you hired, every conclusion drawn by them too.
Every package is fixed-price and fixed-scope. No hourly billing, no mid-project surprises.
Three levels that scale from a quick competitive read to a full sprint that plugs directly into a launch.
Not sure which fits? Book a 20-minute call. I'll recommend the smallest scope that actually answers your question.
Everything in this build connects to the wider website, conversion, and AI stack I ship for clients.
The parent service — validated ideas plug directly into the full launch program.
Once the idea is validated, this is where naming and identity get built.
Both are 'strategy before you build' engagements — often paired for pre-launch founders.
One short email each week — proven tactics, AI workflows, and case-study breakdowns you can apply the same day.