Founder Rewriting An AI-Draft Site
You launched with AI-generated copy, and it sounds like everyone else. Full rewrite grounded in your real voice.
Every headline, subhead, and CTA I write is grounded in real customer language, tested against proven direct-response frameworks, and ready for A/B testing on day one.
Written for humans and structured for AI search — the copy layer that ranks and converts in 2026.
Great copy compounds forever. Here's what changes when the words on the page actually match what buyers are looking for.
Six deliverables covering every surface where words carry the sale — with test variants baked in.
Hero, subhead, value prop, social proof, features, and CTAs — written to convert first, rank second.
Long-form product and service pages structured around buyer objections, benefits, and proof.
Welcome, nurture, abandoned cart, sales, and win-back sequences — every email built around a single conversion goal.
Platform-native ad copy with hooks, angles, and variations — enough for a real testing rotation, not one lonely ad.
3–5 variants of every hero headline, subhead, and CTA — ready to plug straight into VWO, Optimizely, or GA4 experiments.
A written brand voice, messaging pillars, and word bank — so any future copy stays on-brand without you rewriting it.
Whether you're a solo founder writing your own site or a marketing team scaling paid traffic — there's a package that fits.
You launched with AI-generated copy, and it sounds like everyone else. Full rewrite grounded in your real voice.
Homepage, product page, launch email sequence, and ad copy — every surface for a real go-to-market.
Single high-converting landing page written for a specific ad campaign, offer, and audience.
Every page across a 5–15 page site rewritten around a single, consistent voice and messaging strategy.
Welcome, nurture, abandoned cart, sales, and win-back — a full lifecycle email library built from scratch.
Enough ad variations, hooks, and angles for a real testing rotation on Meta, Google, or TikTok.
Rewrite existing copy to be entity-first and answer-ready — the structure that gets cited in ChatGPT, Perplexity, and AI Overviews.
A written brand voice + word bank so your own team keeps every future page on-brand without rewriting.
Copy backed by real research — not templates, not swipe files, not what a competitor wrote last year.
Real interviews with your best customers plus mining of reviews, tickets, and social — the actual words buyers use.
Proven direct-response structures adapted to your funnel — clarity over cleverness, benefits over features.
Structured VoC research documented in a doc you keep — every phrase in the copy tied back to a real customer quote.
Every direct competitor's positioning mapped so your copy stakes a differentiated claim, not a me-too one.
Headline patterns proven across 1,000+ landing pages — plus 3–5 variants ready to A/B test on day one.
Entity-first, answer-ready sentences that rank on Google and get cited in ChatGPT, Perplexity, and AI Overviews.
Aggregate results from recent copy engagements.
The stack I ship on — configured properly, wired into your analytics, not just installed and left.
Feedback from real teams after real copy shipped.
"Numbers moved in week one. What used to feel like guessing finally felt like a system."
"Fixed price, plain-English readouts, and I own every account and dashboard. Best CRO experience I've had."
"Every recommendation came with data behind it. No fluff, no vanity metrics."
"One specialist, not a five-person 'squad' — and the work shipped twice as fast."
"I stopped paying for tools nobody used. Now they run every week and we can show the impact."
Eight ownership-first deliverables — nothing locked, nothing hidden.
A written scope agreed up front — no hourly billing, no surprise change orders halfway through.
Analytics, testing, and heatmap accounts stay in your name, with a clean export of every dataset used.
Every page, headline, and CTA delivered in a structured doc with test variants — ready to paste into your CMS.
A recorded walkthrough of every deliverable plus written docs so anyone on your team can pick it up later.
Thirty days of bug fixes, tweaks, and questions included — no ticket queue, direct message to me.
Everything ships on tools you own or can move away from — no proprietary black boxes, no forced retainers.
Every heatmap, session recording, and test log delivered as an export you keep long after the engagement ends.
A one-page summary you can hand to a CEO, board, or investor — plain-English impact, no dashboards required.
A 30-minute call to understand your funnel, revenue, and where the friction lives — before quoting anything.
I map your data, tools, and pages, then send back a fixed-price scope with a clear timeline and deliverables list.
Weekly Loom updates, shared docs, and a live staging environment — no black-box progress, ever.
Full walkthrough, exported accounts, and 30 days of post-delivery support included in every engagement.
Not a brand copywriter, not a content writer. My entire practice is copy that has to convert a click into revenue.
Every page starts with customer interviews and review mining — the words your buyers actually use.
Every hero, subhead, and CTA ships with 3–5 variants — ready for VWO, Optimizely, or GA4 experiments.
Entity-first, answer-ready structure that ranks on Google and gets cited by ChatGPT, Perplexity, and AI Overviews.
You message me directly. Every word written by the person you hired.
Every package is fixed-price and fixed-scope. No hourly billing, no word-count games.
Three levels that scale from a single page to a full-site rewrite plus ongoing testing.
Not sure which fits? Book a 20-minute call. I'll recommend the smallest scope that actually moves your number.
Everything in this build connects to the wider website, conversion, and AI stack I ship for clients.
The parent service — CRO across every surface of your funnel.
Ship the copy variants into real experiments and measure the lift.
Confirm messaging is actually the bottleneck before you rewrite everything.
Pair the copy with a purpose-built page for paid traffic and launches.
One short email each week — proven tactics, AI workflows, and case-study breakdowns you can apply the same day.